PROSES DAN HAMBATAN DALAM PENULISAN KONTEN DI SITUS WEB OLEH AGENSI PERIKLANAN DIGITAL

Digital advertising agencies help brand owners manage and promote the brand over the internet so that the brand can persist and win the hearts of consumers by following trends or times. Content writers are needed to creatively shape ideas and concepts for a content to attract attention and influence the target audience. The purpose of this study is to describe the process and barriers of website content writing by digital advertising agencies. This study uses qualitative methods with a case study approach, data collection techniques using interviews, the data analysis techniques used in this study are thematic analysis. The outcome of this study is the process of writing website content by digital advertising agencies, consisting of obtaining keywords for articles from the management, collecting reference materials for articles related to the given keywords of articles, rewriting article content into new article content, paraphrasing the words in the article according to the received article keywords, checking articles using plagiarism checking software, sending article content to leaders and administrators for editing and for additional information in the form of interesting images related to the content of the created article, and uploading and publishing the articles on the website. From the results of this study, it is suggested that in the future, the keywords for the articles should be more diverse, the existing internet connection should be further improved, and the deadline for writing the website content should be weekly rather than daily

The Communication Channels and the Innovation Perception on The Adoption of E-Commerce in Micro, Small Medium Enterprises (MSMEs)

The number of MSMEs products sold through e-commerce in Indonesia is considered insignificant, therefore, proper strategies are needed to increase the adoption of e-commerce. The purpose of this study is to explore the communication channels and the innovation perceptions on e-commerce adoption in MSMEs. A  qualitative approach and a case study method are used. The analysis consists of four medical device retailers, with observation and in-depth interviews as the data collection, and an implementation of a thematic data analysis technique. The communication channels that influence the adoption of e-commerce innovation technology are mass media, interpersonal communication, and interaction communication using the internet network. The indicators of the perceived innovation that influence adoption are relative advantages (e-commerce has broad market access, and provides a system for sales, payment, delivery, communication, marketing, and promotion), compatibility (e-commerce supports business activities according to retailers' daily habits and norms), complexity (retailers can create and manage online stores, upload and manage product inventories, and process online transactions), trialability (retailers can learn customer profiles, requirements, policies, costs, and functions), observability (retailers can evaluate sales performance, costs, competition among retailers, reviews and ratings)

Pendampingan Pembuatan E-Newsletter Untuk Menarik Minat Calon Donatur Berdonasi di Panti Asuhan Harapan Remaja Jakarta

The development of technology during the Industrial Revolution 4.0 has created a modern way of communication between social institutions and potential donors. Potential donors have communication tools connected to the Internet and search for information about orphanages through digital communication channels. The goal of this non-profit activity is to help orphanage managers create E-Newsletter s to increase potential donors' interest in making a donation. The method used is to have lecturer and students assist in the creation of E-Newsletter s. This activity went well and succeeded in publishing an interesting and informative E-Newsletter for the public and potential donors. The suggestion of this community service activity is that orphanage managers can continue to publish E-Newsletter s in collaboration with children of the orphanage to be distributed on websites and other social media

Relationship Between The Student Registration Services Communication Process And Student Characteristics

Introduction/Main Objectives: Universities need effective communication with prospective students through various communication channels to attract them to their programs. Background Problems: Public relations universities need to provide maximum service to prospective students in accordance with student characteristics and university communication media. Novelty: Many previous studies have examined the public relations of universities with the theme of image or social media of universities. This study examines the relationship of individual characteristics with the public communication process in universities in terms of use, message content, and frequency. Research Methods: The method used in this study is descriptive correlation with quantitative and qualitative approaches. This study used a quota sample. Hypothesis tests were conducted using spearman rank correlation test. Finding/Results: The results of the study show that the use of communication channels, which has a great influence on the character of students is brochure, the content of the message, which has a great influence on student characteristics is the brochure communication channel. The frequency of communication channels that have a great impact on individual character are verbal messages, Facebook and banner. Conclusion: It is necessary to focus on the increased use of brochure communication channels, the content of brochures and the frequency of verbal messages, Facebook and banners. &nbsp

Optimalisasi Smart City sebagai Media Komunikasi Pembangunan di Indonesia

Cyber city is one of the modern city concepts based on Information and Communication Technology (ICT) which has been widely applied in big cities around the world. This is a result of the increasing need for people who want to access information and communicate easily and quickly. As part of the modern world community, Indonesia is time to apply the concept of cyber city to meet the needs of its citizens in accessing the internet more broadly and is no longer limited to certain groups. Indonesian citizens are now in the information age where everyone has the same opportunity to communicate widely both nationally and internationally. The implementation of cyber city can also help the community in utilizing the sophistication of information technology to support development. This study discusses the optimization of cyber city as a communication media for development in Indonesia. This study uses a qualitative approach. The data collection technique of the researcher uses the literature study method. Cyber city as a development communication media has an important role in supporting development in Indonesia, it needs to be improved development communication technology innovations that are easy to use and useful for the community and increase protection for people's personal data

ANALISIS KEPUASAN MAHASISWA BARU TERHADAP KOMUNIKASI LAYANAN KEMAHASISWAAN1 (New Student Satisfaction Analysis of Communication Services Student)

ABSTRACTPerguruan tinggi membutuhkan komunikasi yang efektif dengan calon mahasiswa, yaitu dengan memberikan pelayanan kepada calon mahasiswa mengenai berbagai program studi, kegiatan, prospek kerja dan lain sebagainya untuk memotivasi calon mahasiswa agar tertarik dengan programnya. Dari tahun 2009 sampai dengan tahun 2013 di Universitas Islam “45” (Unisma) Bekasi terjadi kenaikan jumlah mahasiswa baru sebesar 71,48%. Saluran komunikasi yang digunakan oleh Unit Penerimaan Calon Mahasiswa (UPCM) di Unisma adalah: pesan lisan, spanduk, baliho, selebaran biaya kuliah, buklet, website, facebook, telepon, dan SMS Gateway. Tujuan penelitian ini adalah mendeskripsikan proses komunikasi di UPCM Unisma; menganalisis hubungan karakteristik individu dengan proses komunikasi; menganalisis hubungan proses komunikasi dengan kepuasan dan tindakan mahasiswa baru. Pengumpulan data dilakukan selama bulan Mei-Juli 2014 menggunakan pengambilan sampel kuota. Jumlah sampel adalah 210 mahasiswa baru. Pengujian hipotesis menggunakan uji korelasi Rank Spearman. Hasil penelitian menunjukkan pesan lisan dan selebaran biaya kuliah adalah saluran komunikasi yang paling banyak dipakai oleh mahasiswa baru, sedangkan yang paling sedikit adalah baliho dan SMS Gateway; buklet adalah saluran komunikasi yang paling berhubungan terhadap karakter individu; mayoritas mahasiswa baru puas dengan pelayanan penerimaan mahasiswa baru. Spanduk, baliho, selebaran biaya kuliah dan SMS Gateway adalah saluran komunikasi yang paling berhubungan terhadap kepuasan dan tindakan mahasiswa baru.   Kata Kunci: Komunikasi Organisasi, Kepuasan, Tindakan, Pelayanan Kemahasiswaan, Mahasiswa Bar